[Discussioni] Microsoft ammonita per pubblicità ingannevole in UK

[Andrea Glorioso]

Ciao a tutti.

http://www.theinquirer.net/?article=18067

  THE UK Advertising Standards Authority (ASA) has upheld a series of
  public complaints over an advert in a magazine comparing the cost of
  Linux versus Microsoft Windows.

  An advert it ran compared the two operating systems to each other,
  but Windows was running on a measly dual 900MHz Xeon configuration,
  while Linux was running on a z900 IBM mainframe.

  [...]

  The  people who complained  challenged whether such a comparison was
  misleading, because  the  operating systems  were run  on  different
  hardware.

  In its adjudication, the ASA  upheld  the complaints. While the  ASA
  said the  advertisers wanted to compare how   competing file set ups
  were audited by  Meta, it took expert  advice. The  IBM z900 running
  Linux was 10  times more expensive than running  the Windows OS.  It
  would  have  been  possible to  compare   the  two OSes  on  similar
  hardware.

  And the ASA   ruled readers would   infer the ad compared Linux  and
  Windows OSes only.

+++

Ciao,

--
Andrea Glorioso             sama a miu-ft.org         +39 333 820 5723
        .:: Media Innovation Unit - Firenze Tecnologia ::.
	      Conquering the world for fun and profit